What's the deal with this new Flexible Reach Targeting for the Google Display Network? We've been through all this before, haven't we? What used to be called the Google Content Network, was then renamed the Google Display Network. We used to have the option of selecting manged placements only, or…
As per Scott Hendison - Search Commander, in a recent SEMpdx blog post. "In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of time, while still getting the lowest amount of conversions. If somebody wants to show…
I'm kind of late with this post, especially when the event is reportedly already near a sellout! But as of this post there were still a few seats available. SEMpdx, Portland's Search Marketing Professional Organization, is putting on an educational event next Tuesday, November 13th. I am happy to say…
Appropriately enough, a concept has me in it's thrall. A thought that has grown out of pondering the impact of the Internet on the age old art of persuasion. Such pondering has distilled down to this concept: Tell a compelling truth to those that want to hear it. Simple? You…
