Shh... Don't tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I'll share it with you! So, what's the big secret? The Quality Score Myth: I know you've heard it all before -…
I am not one to believe that quality score is all there is to life, let alone AdWords. I have made my opinions on the matter known before, but something peculiar has happened recently that gives me pause. For several accounts which I have kept AdWords quality score logs for…
What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm…
The short answer is - Who knows? I believe, the real question should be - Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can't help but lay the majority of blame at the…
If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves. I believe Quality Score will become more and more important. Google continues to try and reward those…
A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned. When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled…
