A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
As per Scott Hendison - Search Commander, in a recent SEMpdx blog post. "In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of time, while still getting the lowest amount of conversions. If somebody wants to show…
A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned. When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled…
Below is a slightly revised edition, of the second half, of a client newsletter I sent out about a week ago. The first half consisted of me outlining some of the general benefits of my services as an AdWords Manager and Consultant. I'll post the first half, second - of…
I have read, and heard, from blogging mavens that a little bit of a personal touch is good in a Business Blog. As opposed to something more sanitized like say a Press Release. That being said, I realize I may be pushing it with my third post in a row…
