The Most Important Daily AdWords Metric:
You know advertising with AdWords can have a great benefit, but unlimited money is not a luxury many of us have.
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January 26, 2012
Google AdWords Click To Call Only Feature
There is one over-riding requirement to use the click-to-call feature - Having a phone number, that you want customers to call. :)
January 24, 2012
Why can’t I see my ad?
If it was not profitable for you to see a certain ad, for a a certain keyword, for the amount of money it costs to do so, in a certain area, would you still want to?
September 22, 2011
How Does Google AdWords Work?
AdWords is Google's Pay Per Click advertising program. It allows you to display ads on the Google search engine results pages, and the Google Display Network.
September 21, 2011
Understanding AdWords Call Extensions.
How do you make sense of all this call extension stuff? Where do you even start? Perhaps, the first thing to consider is whether or not call extensions are right for your business.
September 16, 2011
AdWords Consultant
For most of my clients I fill the role of AdWords Manager as opposed to AdWords Consultant. But I can see that shifting some in 2009. The role of consultant to those larger businesses that do their AdWords in-house is obvious. They want the control of in-house management but realize…
January 26, 2009
AdWords Quality Score
If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves. I believe Quality Score will become more and more important. Google continues to try and reward those…
January 26, 2009
The Power of AdWords for Small Business
Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association. This eleven minute piece provides an overview of AdWords from my perspective: That of a…
March 11, 2008
Ideal AdWords Relationships
There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another. But based on experience I have identified some…
March 6, 2008
