If you are currently using AdWords call extensions with a using a Google forwarding number be careful - If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their…
Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which…
What's the deal with this new Flexible Reach Targeting for the Google Display Network? We've been through all this before, haven't we? What used to be called the Google Content Network, was then renamed the Google Display Network. We used to have the option of selecting manged placements only, or…
There are many possible reasons why this could happen, but let's just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I'm not talking about a legal disclaimer that complies with the…
What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm…
The short answer is - Who knows? I believe, the real question should be - Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can't help but lay the majority of blame at the…
If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing!…
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...
The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.
There are arguments for and against paying for advertising on keyword search terms that you already rank organically for. We are in the pro "branding" camp here at TCC.
