If you do not use the AdWords search query report on a daily basis, you don't know what you're missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign…
What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can't you ever get a straight answer out of anyone who's supposed to "know"? The truth is that it all depends on circumstances. Often the "right" answers to AdWords…
Have you ever been lying in bed awake at night, unable to sleep because your mind is uncontrollably active, pondering the mysteries of the universe? Why are we here, are we alone, what is the meaning of life? Or, perhaps it's not the mysteries of the universe that occupy your…
A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con's than…
There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don't specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are),…
Before you consider opening an AdWords account, do yourself a favor - Learn as much as you can before you begin! The more prepared you are before you begin, the better the PPC experience, and AdWords results will be. There are several resources which are well worth reviewing before you…
You may be wondering - Does AdWords really work? This is of course a bit of a loaded question. Perhaps the question you should be asking is: Can AdWords work for me? The answer is, as always - Well, that depends... What Do I Need? First of all you have…
How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here's how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: "Do you have any data to show…
