Have you noticed any of the new geographic targeting options for AdWords? Perhaps more importantly, are you sure that the location targeting of your campaigns hasn't changed? If you were targeting metro areas within the United States, you are NOT any more! Now, the only option is to use Nielsen…
If you are currently using AdWords call extensions with a using a Google forwarding number be careful - If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their…
Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which…
What's the deal with this new Flexible Reach Targeting for the Google Display Network? We've been through all this before, haven't we? What used to be called the Google Content Network, was then renamed the Google Display Network. We used to have the option of selecting manged placements only, or…
There are many possible reasons why this could happen, but let's just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I'm not talking about a legal disclaimer that complies with the…
What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm…
The short answer is - Who knows? I believe, the real question should be - Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can't help but lay the majority of blame at the…
If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing!…
$400 month AdWords package that includes experienced expertise for management, analytics, reporting, and content consultation.
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...
