A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions…
How have things gone for Clear Channel in the months since they turned their back on progressive radio in Portland? Not so good, apparently...And yet, there is as much interest in progressive radio content as ever before here in Portland. So why don't we have any progressive radio in Portland?…
Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here…
As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website.…
As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is - Can you create a mobile…
Well it's been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it's draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now - Has anyone come up with a surefire effective…
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
Now that we have had AdWords enhanced campaigns for a week now, we have been able to learn - Not much... At least, not much more than was known for certain after day 1. There is still no way to create a mobile call only campaign. There have been several…
For those in town early for SearchFest 2013 or tonight’s SEMpdx Members only mixer - I have a SearchFest related insider tip. Recently Tom Jr brought a Google+ post to my attention from SEMpdx Board Member and SearchFest 2013 organizer Alan George concerning Portland Musician Pete Krebs. Pete is one…
