Here at Thomas Creek Concepts our goal is to profitably manage our clients Pay Per Click advertising campaigns, and help them grow their businesses over time. Although we are AdWords specialists, the return from Bing Ads advertising continues to improve. No longer is Bing advertising a luxury for those larger…
If you already have a Google Analytics account, why use Bing Ads conversion tracking? To track conversions directly in the Bing Ads interface of course! Since we are AdWords specialists by trade, most of our experience is from that perspective. Bing Ads conversion tracking code is a bit different from…
An AdWords account audit can mean different things depending on who is doing the auditing, and the size of the account to be audited. There are certainly more than ten items we will review when conducting an initial AdWords account audit. However, in the interest of clarifying our process, here…
Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click - Now we have Converted Clicks and Conversions. So what's the difference between these two new conversion options, and how do they differ, if at all,…
As AdWords specialists, one of our most effective tools to help achieve client success is Google analytics. For our clients who have both a Google analytics and a Google AdWords account, and are looking for someone to help them with each, learning how to provide access to us in the…
As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one…
Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let's take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of…
Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new "Calls From Ads" conversion. (I have to give…
Portland progressive radio ain't dead yet! It's been a year now since Portland's former progressive radio station went off the air. In that time we have all wondered why there is still no Portland progressive radio, especially former advertisers like Tom Dwyer Automotive. Finally, there may be some hope on…
What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer - It depends! :) The biggest factor being the nature of the business itself. Let's take a look at a…
