As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website.…
As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is - Can you create a mobile…
Well it's been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it's draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now - Has anyone come up with a surefire effective…
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
Now that we have had AdWords enhanced campaigns for a week now, we have been able to learn - Not much... At least, not much more than was known for certain after day 1. There is still no way to create a mobile call only campaign. There have been several…
Shh... Don't tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I'll share it with you! So, what's the big secret? The Quality Score Myth: I know you've heard it all before -…
Ugh... After the first day, and the first experiment with enhanced AdWords campaigns, I am not buying the sales pitch. There's no other way to put it - Device segmentation is a thing of the past. Period. I can't help but wonder, what are we going to lose next? What…
Google has just announced that AdWords enhanced campaigns are coming soon. Over the next few weeks Google will begin rolling out beta tests of AdWords enhanced campaigns to some advertisers, and will apparently be available to all in "mid" 2013. So far we don't yet have access to a beta…
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con's than…
There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don't specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are),…
