This AdWords Video Project for Small Business and Professionals will be more like a Mosaic bound by search than a String of Pearls with a beginning and end. The motive behind the project is to address the problem of scaling AdWords expertise to Small Business and Professionals. These early, brief,…
The problem of scaling expert and professional AdWords services to smaller ad buys is ripe. Up until now most real AdWords thinkers have turned their back on the problem as "unprofitable". Fractured Focus on Main Street The need has exploded as Mom and Pop Internet Cottage Industries, Oscar the Online…
It occurred to me that since I spend so much time on continuing education, I might as well re-purpose some of that time by sharing my favorite AdWords related news and blog posts that I come across. First and foremost: Let me divulge my current favorite sources (they do change)…
AdWords has evolved into a vast, complicated product. The low entry threshold has led to both fraud, and loss due to simple ignorance.
Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit's comments on Quality Score (including mine) for what they are, educated guesses at best. Most in the know believe clickthrough rate…
I am pleased to announce that I have been officially added to the AdWords Help Experts Team. AdWords Help Experts is a team of Google AdWords Help Forum Top Contributors that have banded together to help people looking for practical assistance with AdWords. I have been following the work of…
Recently I have focused my primary reporting for clients into a simple shared spreadsheet that I call an “AdWords Value Formula”. I work with small businesses for the most part, where owners, managers, and staff wear many hats. Simple reporting counts for a lot with such folks, because time is…
For most of my clients I fill the role of AdWords Manager as opposed to AdWords Consultant. But I can see that shifting some in 2009. The role of consultant to those larger businesses that do their AdWords in-house is obvious. They want the control of in-house management but realize…
If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves. I believe Quality Score will become more and more important. Google continues to try and reward those…
Recently I was voted onto the Advisory Board of SEMpdx. SEMpdx is an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue. I have dabbled in a few professional organizations but these folks without a doubt are…
