Quality Score and SEO

Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit's comments on Quality Score (including mine) for what they are, educated guesses at best. Most in the know believe clickthrough rate…

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AdWords Help Experts

I am pleased to announce that I have been officially added to the AdWords Help Experts Team. AdWords Help Experts is a team of Google AdWords Help Forum Top Contributors that have banded together to help people looking for practical assistance with AdWords. I have been following the work of…

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AdWords Consultant

For most of my clients I fill the role of AdWords Manager as opposed to AdWords Consultant. But I can see that shifting some in 2009. The role of consultant to those larger businesses that do their AdWords in-house is obvious.  They want the control of in-house management but realize…

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SEMpdx

Recently I was voted onto the Advisory Board of SEMpdx. SEMpdx is an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue. I have dabbled in a few professional organizations but these folks without a doubt are…

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SEMpdx Inaugural PPC Hot Seat

I have been asked to be one of four panelists for the inaugural SEMpdx PPC Hot Seat event. The panel will evaluate several websites from a PPC point of view. My particular focus will be AdWords Quality Score. SEMpdx Hot Seats are a great way to get professional Search Marketing…

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The Power of AdWords for Small Business

Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association. This eleven minute piece provides an overview of AdWords from my perspective: That of a…

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