So, I finally found an example of enhanced sitelinks, and I'm kind of upset... You see, I have had enhanced sitelinks disapproved in other accounts, with no description of why. I did stumble across a line in one of the Google Docs that - "The link text for each link…
Have you been having problems lately accruing phone impressions for Google forwarding numbers call extensions? Worse yet, have you lost Google forwarding numbers phone impressions from adgroups which had previously accrued phone impressions, and generated phone calls? Let's look at a couple of examples. Here are some phone impression stats…
What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can't you ever get a straight answer out of anyone who's supposed to "know"? The truth is that it all depends on circumstances. Often the "right" answers to AdWords…
Have you ever been lying in bed awake at night, unable to sleep because your mind is uncontrollably active, pondering the mysteries of the universe? Why are we here, are we alone, what is the meaning of life? Or, perhaps it's not the mysteries of the universe that occupy your…
A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
For those in town early for SearchFest 2013 or tonight’s SEMpdx Members only mixer - I have a SearchFest related insider tip. Recently Tom Jr brought a Google+ post to my attention from SEMpdx Board Member and SearchFest 2013 organizer Alan George concerning Portland Musician Pete Krebs. Pete is one…
Shh... Don't tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I'll share it with you! So, what's the big secret? The Quality Score Myth: I know you've heard it all before -…
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con's than…
There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don't specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are),…
