As AdWords specialists, one of our most effective tools to help achieve client success is Google analytics. For our clients who have both a Google analytics and a Google AdWords account, and are looking for someone to help them with each, learning how to provide access to us in the…
As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one…
Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let's take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of…
Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new "Calls From Ads" conversion. (I have to give…
What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer - It depends! :) The biggest factor being the nature of the business itself. Let's take a look at a…
It couldn't be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a "perfect" account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs…
What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and…
When Google first came out with DSA (Dynamic Search Ads) campaigns, the setup left much to be desired. Perhaps you, like me, initially thought that DSA campaigns was yet another example of "just because you can, doesn't mean it's worth the costs in time and effort". Fortunately for us, our…
Google announced automatic authorship attribution for WordPress sites (and a limited number of other beta platforms) today. This could be one of the biggest and best new things to come from Google since Call Metrics. However, it seems too good to be true. It has never been simple, or easy…
If you do not use the AdWords search query report on a daily basis, you don't know what you're missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign…
