Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
Now that we have had AdWords enhanced campaigns for a week now, we have been able to learn - Not much... At least, not much more than was known for certain after day 1. There is still no way to create a mobile call only campaign. There have been several…
Ugh... After the first day, and the first experiment with enhanced AdWords campaigns, I am not buying the sales pitch. There's no other way to put it - Device segmentation is a thing of the past. Period. I can't help but wonder, what are we going to lose next? What…
Google has just announced that AdWords enhanced campaigns are coming soon. Over the next few weeks Google will begin rolling out beta tests of AdWords enhanced campaigns to some advertisers, and will apparently be available to all in "mid" 2013. So far we don't yet have access to a beta…
