Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back.…
Device bid adjustments are once again available for all AdWords campaigns! Ever since Google removed device bid adjustments advertisers have been forced to treat all devices as if they were equal. Smart advertisers know this is not the case. What does the return of device bid adjustments mean for AdWords advertisers?…
Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let's take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of…
What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and…
So, I finally found an example of enhanced sitelinks, and I'm kind of upset... You see, I have had enhanced sitelinks disapproved in other accounts, with no description of why. I did stumble across a line in one of the Google Docs that - "The link text for each link…
If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions…
Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here…
As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website.…
As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is - Can you create a mobile…
Well it's been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it's draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now - Has anyone come up with a surefire effective…
