Why can’t I see my ad?
If it was not profitable for you to see a certain ad, for a a certain keyword, for the amount of money it costs to do so, in a certain area, would you still want to?
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September 22, 2011
How Does Google AdWords Work?
AdWords is Google's Pay Per Click advertising program. It allows you to display ads on the Google search engine results pages, and the Google Display Network.
September 21, 2011
AdWords Value Formula
Recently I have focused my primary reporting for clients into a simple shared spreadsheet that I call an “AdWords Value Formula”. I work with small businesses for the most part, where owners, managers, and staff wear many hats. Simple reporting counts for a lot with such folks, because time is…
February 7, 2009
What makes a good PPC Landing Page?
I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here ;-) This is in response to comments in the thread by Todd Mintz and related article, also by Todd. ---------------------------------------- Todd I couldn't agree more that ideally you would have…
February 26, 2008
What is the best business model for AdWords Management?
As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question. PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models. Flat Fee Per Hour Performance Here are basic pros/cons of…
November 30, 2007
AdWords Specialist
This is a Business Blog, and my Business is AdWords. As well as other Internet Strategies, but primarily I am an AdWords Specialist. So it is most appropriate to post about my services, don't you think? Good. And it just so happens, I recently addressed some of the features of…
February 8, 2007
