Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back.…
Google AdWords is Google's online advertising program that allows you to place ads on the Google search and Display networks. Each advertiser creates, and owns their own AdWords Account. There are several levels to each AdWords account, an AdWords campaign is the "top level" of your AdWords Account. Account Campaign Adgroups Targeting…
The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, "best practices" are…
Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click - Now we have Converted Clicks and Conversions. So what's the difference between these two new conversion options, and how do they differ, if at all,…
As AdWords specialists, one of our most effective tools to help achieve client success is Google analytics. For our clients who have both a Google analytics and a Google AdWords account, and are looking for someone to help them with each, learning how to provide access to us in the…
As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one…
What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer - It depends! :) The biggest factor being the nature of the business itself. Let's take a look at a…
It couldn't be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a "perfect" account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs…
When Google first came out with DSA (Dynamic Search Ads) campaigns, the setup left much to be desired. Perhaps you, like me, initially thought that DSA campaigns was yet another example of "just because you can, doesn't mean it's worth the costs in time and effort". Fortunately for us, our…
If you do not use the AdWords search query report on a daily basis, you don't know what you're missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign…
