AdWords Call Metrics
That is why I am so excited about AdWords Call Metrics. The current version of the product is not a full blown call metrics system, but it is a big step.
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February 10, 2011
Newsletter to AdWords Clients 02-03-11, sort of.
Update on AdWords Call Metrics, and other new AdWords integrations.
February 7, 2011
AdWords Video Project for Small Business and Professionals
This AdWords Video Project for Small Business and Professionals will be more like a Mosaic bound by search than a String of Pearls with a beginning and end. The motive behind the project is to address the problem of scaling AdWords expertise to Small Business and Professionals. These early, brief,…
March 30, 2010
AdWords for Small Business and Professionals
The problem of scaling expert and professional AdWords services to smaller ad buys is ripe. Up until now most real AdWords thinkers have turned their back on the problem as "unprofitable". Fractured Focus on Main Street The need has exploded as Mom and Pop Internet Cottage Industries, Oscar the Online…
March 19, 2010
AdWords Curator-The Sources
It occurred to me that since I spend so much time on continuing education, I might as well re-purpose some of that time by sharing my favorite AdWords related news and blog posts that I come across. First and foremost: Let me divulge my current favorite sources (they do change)…
March 19, 2010
AdWords Ban and Suspension
AdWords has evolved into a vast, complicated product. The low entry threshold has led to both fraud, and loss due to simple ignorance.
October 8, 2009
Quality Score and SEO
Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit's comments on Quality Score (including mine) for what they are, educated guesses at best. Most in the know believe clickthrough rate…
April 28, 2009
AdWords Help Experts
I am pleased to announce that I have been officially added to the AdWords Help Experts Team. AdWords Help Experts is a team of Google AdWords Help Forum Top Contributors that have banded together to help people looking for practical assistance with AdWords. I have been following the work of…
March 31, 2009
AdWords Value Formula
Recently I have focused my primary reporting for clients into a simple shared spreadsheet that I call an “AdWords Value Formula”. I work with small businesses for the most part, where owners, managers, and staff wear many hats. Simple reporting counts for a lot with such folks, because time is…
February 7, 2009
